Why Your App Store Optimization Strategy Fails
Stores rank apps by retention velocity, not keywords. Fix Day 1 onboarding and track retention by search term to rank higher organically.
Freelancing
Freelancing rates, clients and business advice for solo developers.
4 articles
Why Your Landing Page Conversion Rate Drops
Landing page conversions drop when positioning is wrong, value is buried, or friction outweighs credibility. Fix structure before testing buttons.
Why Your Social Media Strategy Fails: Key Missteps
Most solo founders fail at social media because they optimize for vanity metrics, post on too many platforms, and never track what drives revenue. Here's.
Why Your Email Campaigns Convert at 1%: The Truth
Most email campaigns fail because founders optimize for opens instead of revenue per subscriber—here's how to fix segmentation, timing, and post-click.